The Wisdom to Know the Difference

What would our economy be like without the work-around – a critical job niche that has employed some of the most creative minds. Intricate cross functional teams immediately spring into action whenever a new law or regulation is introduced, charged with finding and exploiting even the slimmest loophole. Lawyers, bankers and accountants are prominent members of this group; their machinations are most visible when regulators parade deviants in humiliating perp walks down Wall Street. Volkswagen stock plummeted when regulators discovered the creative work-around to car emission regulations. And of course there is the Patriots football team that accommodated pretty boy quarterback Tom Brady by deflating footballs below NFL standards. These work-around teams only became apparent when they got caught.

However, there is a vigorous world of dissemblers and clever wordsmiths whose work is technically compliant with regulations, but who exploit the cracks and crevices inherent in any language. Welcome to the world of food labeling. Continue reading

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Posted in What Words Mean | 2 Comments

Letter to Cottonelle Marketing Department

Dear Cottonelle Marketing Department:

Positioning toilet paper as something other than an everyday commodity must be a challenge. Do you promote softness, or maybe strength, or somehow combine the two, all the while dancing around the taboo subject of body fluids? For years fussy Mr. Whipple delivered the message of softness as he secretly caressed packages of Charmin. (Suspicious by nature, I always suspected that the “softness” was related to the fact that the roll was wound very loosely rather than any inherent property of the paper itself.) But now barriers have been broken, taboos demolished; the TP industry has decide to exploit the anal-retentive anxiety of cleanliness.

Your competitor Charmin features ads in which a group of blue bears notes that their product gets you so clean that you can wear your underwear two days in a row. One of the bears is named “Skids.” But Cottonelle, you’ve gone too far. You claim that your TP will convince consumers to “go commando.” No cute bears or animals shield us from an explicit message – your spokespeople are everyday humans who are encouraged to go into a little tent and use Cottonelle. They emerge with their underwear in a tote bag, and then cheekily pull down their waistband to validate their pantilessness. The implication is that thanks to the cleanliness provided by Cottonelle, users are reborn as sexually adventuresome rule-breakers, ready for a lusty romp. Continue reading

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Posted in McSweeney Rejects, Squibs | 4 Comments

Starry Night

In our suburban house there is no such thing as a dark night. Even on a perfectly moonless night my husband’s sleeping body is clearly outlined by the delicate hues of light pollution seeping north from Chicago. Through the window, I can even see individual leaves trembling in the slight breeze.

On a moonless night in a cabin 400 miles straight north from Chicago, I cannot see a thing. In this bedroom in the midst of a pine forest far from any source of light pollution, the darkness is so pure I cannot see the outline of my husband lying next to me. I imagine that I might have gotten into the wrong bed so I reach over to touch him to make sure that it is he and all is well. Continue reading

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The Woman in Front of Me with a Sign on Her Back at the Writer’s Conference

Two rows in front of me, slightly to the right, the woman was wearing an oversized purple T-shirt emblazoned with the word “WRITER” on her back. We were all writers at this local conference, or at least we thought we might be someday, so why did she need to make this announcement? I couldn’t think of any profession that needed such a definitive statement, except raiding FBI agents who self-declare with bright yellow jackets to protect themselves from friendly fire. I do acknowledge that the identity of a writer lacks traditional markers. Doctors, lawyers and beauticians can use their licenses as validation, and those working in a structured job can rely on job descriptions, performance goals and raises, none of which is available to the writer. In addition, writers have few props. Painters require brushes, canvases, easels and a well-lit studio, knitters endlessly search out unique fibers, potters require clay, a wheel and a kiln, and silversmiths a forge. Writers only need a pencil and paper, and the pencil can be found wedged between the couch cushions, and the back of the grocery list will suffice as paper.

Continue reading

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Ear Ye, Ear Ye

“Let’s see what we’ve got here. The chart says that you don’t like your ears. Are they too large, too small, lopsided, what can I do for you?”

“It’s my earlobes. I’ve always hated them. They’re just too big.”

“Let me take a look. They don’t look that bad. I’ve certainly seen bigger. Now that LBJ he had a pair of real droopers – a lot of acreage there. Understandable if he wanted to trim them down a bit.”

LBL“Now wait just a minute. Johnson had a huge head. I think that the ratio of my lobes to my face is similar. I’m telling you my lobes are too big. When I try to sleep on my side, they get folded up and clog up my ears, and then I have to reach in with my finger and straighten them out. See what I mean?” Continue reading

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Dear Lady at the Crematorium

Dear Lady at the Crematorium,

Thank you very much for the tour of your facility. I was trying to minimize my father’s “final expenses,” so I appreciated your unpretentious office behind the Harley Davidson dealership. Last year when my mother died, I blew my budget on a deluxe funeral home complete with plush burgundy carpeting, somber wood paneling and jar of complimentary “Life Saver” candies on the oak conference table. Your SteelCase desk, chipped linoleum floor and ragged shag (both rug and haircut) hit just the right note for me. I admire your pride in your family-run business, but I was also comforted by the framed license on the wall. Frankly I did not need to know that you attributed two miscarriages to the stress of your job. I’m glad that your time off resulted in successful pregnancies and that now you’re back at work guiding families through cremation.

You startled me when you moved that little curtain back so that I could see what must have been an oven, asked if I wanted to watch the cremation and then whether my father would arrive in a coffin or a cardboard box. I appreciated those questions because they provided a welcome distraction from my grief. I could only wonder who would want to watch a body slip into the fiery hole of a gaping oven, and who would buy a fancy coffin and then promptly burn it up. Thank you for not being judgmental when I said that a cardboard box would be just fine.

When I came to pick up my father’s ashes, you introduced me to the word “cremains,” which I consider the best euphemism I have ever heard. Last week, I used it many times with great flourish, even describing a steak that burnt up on the grill. You also handed me an American flag, and when I looked surprised you stood up, put your hand on your heart, right on top of the Hello Kitty! emblem on your sweatshirt, and said, “Your father was a war veteran and this flag is a gift from the President of the United States and a grateful nation.” I’m sorry if I burst into tears right there in your windowless room with the flickering fluorescent lights, but that was the sweetest thing I’d heard since my father died. I would like to give you proper thanks, but cannot offer you the compliment of repeat business at the present moment. However, I have praised your services to my peers who are also being ousted from the sandwich generation. If you’ve experienced an uptick in your business, you might have me to thank.

Best Wishes for Continued Success

Sincerely,

Liza Blue

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Posted in McSweeney Rejects, Squibs | 1 Comment

How To Do The Queue

According to unverified estimates bandied about on the internet, every year Americans spend about 37 billion hours waiting in line. Over their lifetime, Americans will spend some 2 to 3 years of their life in queue.

I have absorbed the routine lines of daily living, rarely noticing the wait at the bank, grocery store, post office, Starbuck’s, or on hold with Comcast. However, at the airport I definitely feel the accumulation of years of waiting as I stand in the following sequence of lines:

1. On busy days 2 toll booths on the way to the airport
2. Shuttle from remote parking
3. Kiosk for boarding pass (foolishly I forgot to print mine at home)
4. Security to check ID
5. Second line to disrobe and pass bag and body through scanner
6. Post security Starbuck’s or some other guilty pleasure
7. Pre flight pee
8. First in line at the gate (before they even call my boarding group) to ensure that there will be adequate overhead bin space for my carry-on
9. Line in the jetway to take my seat
10. The plane (and all its passengers) wait in line on the runway to take off
11. In flight pee
12. Line to exit the plane
13. Taxi stand for final ground transportation (or shuttle to rental car)
14. Line at rental car (unless lucky enough to be a gold, emerald or some other type of precious metal customer)
15. Check in at the hotel
16. Elevator line

While I will admit to an undercurrent of weary frustration mixed with resignation, I, along with most Americans, endure lines with exemplary patience. In fact, standing in lines is a quintessential human characteristic, a lesson I learned in childhood and one that I have in turn passed on to our young son.

“Ned, please don’t fidget in line. Remember how we talked about sharing and taking your turn? Well standing in line is just the same except that you are doing it with strangers.”

This was not an easy sell and took several reinforcing efforts, perhaps because patience and waiting in line challenges the more primal instinct of survival of the fitness. After all, I have never seen a group of monkeys peacefully standing in line at the watering hole. Continue reading

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I Was a Loser

Milestones came at a rapid clip when our son Ned was an infant – crawling, sitting, standing and first words. Once school started, these milestones slowed down, replaced by the predictable progress through one grade after the next. But now here was he was standing in the kitchen in blue blazer and khaki pants – all decked out for his first school dance.

“Let’s go Mom, I’m ready. We’re supposed to pick up Chris on the way.”

“Just one thing before we go, Ned.” I reached for his blue blazer and tied a small red string around the tag, a tip from my friend Marion. “I know that everyone will be wearing the same type of blazer. This will help you find yours in the pile at the end of the evening.” He shook his head in disbelief as we headed to the car.

I had leapt at the chance for this driving responsibility, eager for the captive audience the car provided. Ned had carefully shielded his school life and particularly his co-ed life well beyond my grasp. Perhaps I could learn something along the way with carefully probing questions, or seize a teachable moment.

“How do these dances work, Ned? Do the boys ask the girls to dance, or do you just dance in groups, or maybe the girls can ask the boys?”

He shrugged. “I don’t know.”

“At your age, I was in dancing school. The teacher Mrs. Woolson taught us the foxtrot and the waltz.”

“What’s the foxtrot?” asked Ned.

“It’s a type of dance.”

“So when you were a kid, dances had names?”

“Yes they had names, and I had to wear little white socks and gloves. And for music we had this old women thumping away on the piano. We didn’t have any albums or anything.” Continue reading

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That Moment in Time

Forty-five minutes into our seven hour drive north the traffic comes to a complete standstill just south of Milwaukee. The highway is in the middle of construction and we are totally boxed in with concrete dividers and idling semis; there is no way to peek around to see what is going on. The midday traffic has been light, so the abrupt halt is foreboding, promptly confirmed by the oncoming sound of sirens.

We sit idling for about five minutes, but when the truck driver next to us turns off his rig, I realize that we are probably in for a long wait.  I roll down the window to hear the news. “There’s a big accident up ahead of us,” he says, “a southbound semi crashed into the divider and flipped over into the northbound traffic. There are bodies. Both sides of the highway are completely blocked off.” The grim newsseems to travel quickly through the trapped traffic, and one by one engines turn off and people emerge from their cars into the bright sunlight. Continue reading

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My Short Sweet Life as a Human Target

I could think of nothing to recommend me when Susie asked me to join their senior women’s ice hockey team. After all I had only skated on figure skates, and that was over forty years ago, a time when hockey was still resolutely a boys-only sport.

Susie explained the team was made up of moms who decided to take up the sport after many hours of chauffeuring their young daughters to remote rinks at predawn hours. Not only did I not fit Susie’s demographic as a hockey mom, but additionally I’d be the only AARP member on the team. Even so she pressed forward with her sales pitch. “You’ll pick it up quickly,” she said, “after all you’re athletic.”

Yes, I’d like to think of myself as athletic, but any such reputation is based on racquet sports, and within this narrow field my expertise is entirely focused on my forehand. Mine is a freakishly blistering stroke, both cross court and down the line, but the rest of my game is crap – a wildly inconsistent backhand, no net game, feeble pitty-pat serve and slow lumbering movements around the court. Apparently, my forehand was enough to get me recruited to an ice hockey team.

This compliment prompted me to consider a new sport. My tennis learning curve had long since stalled out. To improve I would need to move beyond my innate athletic abilities and become a truly committed athlete, willing to invest time, effort, and above all money for lessons. Susie had suggested an identity as flexibly athletic rather than as a single sport committed athlete. Perhaps I could quickly ascend the steep learning curve of hockey since I was “athletic.” Perhaps the hand-eye coordination on glorious display with my forehand could extrapolate to hockey. Yes, I not only took the bait, I engulfed it, slurped it up in a spasm of pride. I joined the Hot Flashes, a hockey team whose name accurately reflected my estrogen level. Continue reading

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Posted in Sports | 1 Comment