Category Archives: Marketing Unplugged

Marketing Unplugged: Pot Pourri

Posted on April 24, 2022 by Liza Blue

1.  Egyptian Cotton Bed, Bath and Beyond wants me to believe that sheets made of “Egyptian Cotton” are the epitome of luxury and that my bed partner and I are worth the price bump. They tell me that Egyptian cotton is synonymous … Continue reading →

Posted in Marketing Unplugged, What Words Mean | 1 Comment

Marketing Unplugged: Super Foods

Posted on September 15, 2017 by Liza Blue

Going to the grocery store can be a dreary chore, so I reframe the trip as a contest of wills between me, the wily consumer, and marketers, eager to suck me in with their coveted eye-level shelf-space, flashy packaging and … Continue reading →

Posted in Marketing Unplugged | 2 Comments

Marketing Unplugged: The Logo On My Computer

Posted on December 10, 2016 by Liza Blue

  At first I was enamored with my new Lenovo laptop.  Its peppy red color and compact design were as cute as a bug’s ear and perfect for spontaneous writing venues.  And then I tried to open it.  The laptop … Continue reading →

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Marketing Unplugged: An Honest Advertisement

Posted on August 17, 2016 by Liza Blue

The Genius of Birds is a book that provides a compelling tour of bird intelligence based on their navigational skills, architectural skills and vocal virtuosity.  But it was the chapter on avian aesthetics that most piqued my interest.  Specifically, I was … Continue reading →

Posted in Marketing Unplugged, Nature | 1 Comment

Marketing Unplugged: Madagascar Vanilla

Posted on July 7, 2016 by Liza Blue

  Recently we dined at a local bistro, a casual spot falling comfortably between family dining and fine dining.  Very straight forward entrées –  grilled rosemary chicken, grilled salmon, various pasta dishes – but I was confused by the description of the … Continue reading →

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Marketing Unplugged: Roasted Black Garlic Potato Chips

Posted on June 6, 2016 by Liza Blue

On a quick dash through the grocery aisles to pick up last minute items – mascarpone cheese for a lime pie, lemon for the kale salad – I impulsively grabbed a novelty bag of “Kettle Cooked Black Garlic Chips.” When … Continue reading →

Posted in Food Stuff, Marketing Unplugged | 2 Comments